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Study: Slow Progress in Cereal Marketed to Kids
Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission. A new study from...
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This 'Toxic Fat' PSA Is Super Gross but Effective
If you thought some of New York City's anti-obesity ads were a little graphic, then you'll probably lose an hour of sleep after watching this Australian spot cautioning against the "toxic fat" that...
View ArticlePebbles Boulders, Alpha Bits Now Safer for Children
Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than 70 percent of...
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Nutrition Watchdog Urges Beyoncé to Drop Pepsi Deal
A nutrition watchdog urged Beyoncé Knowles to rethink her $50 million deal with Pepsi as the soft drink's "brand ambassador." In a letter to the pop star, the Center for Science in the Public Interest...
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Ad of the Day: Coca-Cola
Skinny, happy people drink soda too, says Coca-Cola. The beverage giant is diving face-first into the fray about sugary drinks and health, releasing the two-minute commercial below, patting itself on...
View ArticleBloomberg’s Supersized Soda Ban Fizzles
In a huge victory for big soda and a blow to nutritionists, a New York Supreme Court judge Monday shot down New York Mayor Michael Bloomberg’s ban on soda servings more than 16 ounces. A day before...
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Marketing to Kids Is an Obstacle Course
If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from a less...
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ANA's Liodice Warns Business to Collaborate More
If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual policy...
View ArticleCoca-Cola Makes Global Pledge to Not Target Kids Under 12
It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked the Coca-Cola bears and pleas...
View ArticleFood and Beverage Companies Slim Down Products to Fight Obesity
The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years...
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Shaq Fouls Out With Nutrition Group
Shaquille O'Neal, the former basketball star who once told CNN he tries to "stay away from the sodas" to avoid diabetes, is now pitching a soda line carrying his name. The irony wasn't lost on the...
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NYC Soda Ban Goes Down the Drain (Again)
Drink up, New Yorkers. Mayor Michael Bloomberg's ban on sugary drinks of 16 ounces and up is still dead. The New York State Supreme Court's Appellate division Monday upheld a lower court's ban on the...
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Coca-Cola Ad Defends Aspartame
Coca-Cola is continuing to fight back against health critics, this time by defending sugar alternatives like aspartame. A print ad touting the safety of artificial sweeteners was slated to run today...
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Coke Wants You to Live Like Grandpa, You Self-Destructive Slob
Your grandpa was a svelte boss. You, by comparison, are a junk-gobbling slob, according to a slick new split-screen ad for Coca-Cola from agency David in Buenos Aires. The spot, part of a larger...
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Coke, Chrysler, Walmart Lean Into Larger Causes
The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference. Marketing chiefs at Coca-Cola,...
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Big Food Cuts the Fat in Advertising to Kids
Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed to kids. As part...
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These Blatantly Racist and Fat-Shaming Ads Aren't as Evil as They Seem
Do black people and fat people deserve to earn less money than skinny white people? Well, no, but the arguments in favor of such a wage gap are somewhat entertaining in two new spots from...
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